MOTHER PARKERS

BE LOYAL

Mother Parkers had lost touch and sales with its independent customers. After relying too heavily on the distributors to manage the client relationship, Mother Parkers was searching for a strategy to directly support and retain its many independent customers.

Stir helped define and create a loyalty program from the ground up - from strategy, to execution, to implementation, to ongoing management. This program was built with independent operators in mind, with a focus on making it easy to understand, earn and redeem.

The loyalty program increased customer attention and retention, but most importantly, significant rewarding sales results.

“Stir has a unique ability for understanding the customer’s core position and specific objectives along with insightful strategy and outstanding creative that is bang on brand which nets successful results!”

Bari Atkinson
Director Foodservice Marketing
Mother Parkers Tea & Coffee

PROGRAM DEVELOPMENT THEME       
CREATIVE PLATFORM
IMPLEMENTATION
EXECUTION
MANAGEMENT
FULFILLMENT