MOLSON COORS

Wish you were here

Craft beer is now a threat to the large mainstream beer players. Consumers want and demand the unique ales at retail and their favourite pub. To capture the craft beer customer Molson Coors tapped into Stir to develop custom creative for one of their regional chains. Based on the brands unique Muskoka positioning, Stir developed a  “CAMP WANNABEER” themed platform that welcomed guests to take part in the craft beer thirst quenching adventure. 

PROMOTIONAL STRATEGY
CREATIVE PLATFORM
ILLUSTRATION
MERCHANDISING
CONSUMER/STAFF ACTIVATION