LOU'S BARBEQUE CO.

Not so
Quick-n-Easy

For 35 years Lou’s Barbeque has been preparing the highest quality of pre cooked meats in the country, unfortunately at retail the awareness was very low.   Lou’s Barbeque engaged Stir to energize its under-performing Lou’s Quick-n-Easy line of consumer products in Canada. Differentiated by their unique Slow-Roasted process and based on critical consumer research, their entire branding and packaging was revamped to reinforce a superior meat that is ready in minutes.

RESEARCH AND INSIGHTS
POSITIONING
BRAND STRATEGY
CREATIVE PLATFORM
PACKAGING
PHOTOGRAPHY
WEBSITE
SALES MATERIAL
MERCHANDISING
CONSUMER ACTIVATION