How many times have you been asked by a server to add something to your meal? Well beyond the obvious of increasing the guest cheque total and hopefully the tip, there is potentially a bigger strategy in play.
Most servers are particularly good at taking your order, bringing the meal to the table, and then confirming to ensure everyone is satisfied with the meal and/or drinks. But to have each server suggest any upselling can be a challenge for the owner/operator. Although the upselling was part of the servers training and perhaps a promotional reminder before each shift, the reality is that it can be tasking and simply a crucial missed step in the service.
This is when human nature needs some persuasion, a proverbial carrot, and a “what is in it for me” strategy. Although the idea sounds simple, the execution and implementation of a successful supplier sponsored staff and store incentive program is quite complicated as it is not a one size fits all thinking. In fact, I have witnessed, and been aware of many failed attempts that have died at the back door of the restaurant.
Developing, preparing, and bullet proofing an effective supplier incentive program requires much due diligence – first and foremost is a detailed download with the customer. Understanding all facets of their operations, the menu and timing opportunities, the success, and failures from prior promotions, determining the incentive metrics, and other important details are all required to build a winning strategy.
The solution to selling more fries is all about the customer. Stir’s proven “Customer First” thinking will help increase your sales and loyalty.
And yes, I would like some fries!
To learn and leverage our unique “Customer First” strategy
contact Scott Moore at 905-484-3094 or scott@stircommunications.ca.
Stir Creative Communications has been helping foodservice
suppliers and operators increase sales for over 30 years.
